In our latest podcast episode, we sit down with Benjamin Gorman, a seasoned professional in the realms of copywriting, copy editing, and consultancy. With over a decade of experience under his belt, Benjamin has collaborated with renowned brands like Hotels.com and Norton Lifelock. He’s also a valued contributor to Matt Diggity’s Affiliate Lab and has recently launched his own course. Benjamin Gorman Advocates for Humanizing AI Content on a Large Scale
In this engaging discussion, we delve into the realm of AI-generated content from the perspective of a writer. Benjamin shares insights on how SEOs can infuse AI-generated content with a human touch, steering it away from the realm of generic content that often characterizes output from tools like ChatGPT.
If you’re keen on exploring more podcast episodes or have suggestions for future guests, be sure to visit our podcast discovery page.
Common Challenges When Advocates for Humanizing AI Content
The SEO industry is buzzing with anticipation regarding AI, but this excitement often leads to unrealistic expectations. Many individuals overestimate AI’s capabilities, attributing intelligence where there is none. In reality, AI simply predicts the next word based on the previous one, all stemming from the initial prompt. It’s crucial to recognize that this predictive ability doesn’t equate to genuine intelligence. Continuously convincing oneself otherwise can result in subpar content and flawed data. Even when editing AI-generated content, factual inaccuracies may be overlooked. Prioritizing speed over quality is a mistake to avoid.
Criteria for Selecting an Editor Advocates for Humanizing AI Content
Finding the right fit for an “AI content editor” role can be challenging, mainly because it’s a position that hasn’t fully materialized yet in the job market. Candidates with extensive experience specifically in this field are scarce. Therefore, it might be more fruitful to seek individuals who excel both in content writing and editing. While AI can efficiently provide and organize information, its ability to engage with your target audience might be limited. A skilled content writer or copyeditor, on the other hand, understands the nuances of content creation and employs best practices to captivate readers. Platforms like Fiverr, Upwork, SEO-focused Facebook groups, and targeted Facebook ads could be effective channels for finding such talented individuals.
What proportion of AI-generated content requires human editing?
The extent of my revisions often hinges on the specific subject matter and the prompt provided. Given that my clientele consists of discerning individuals who offer substantial compensation, I meticulously refine the content to meet their elevated standards. Typically, I find myself reworking approximately half of the material to ensure it aligns precisely with their expectations.
What constitutes “quality” content according to Google’s standards? Explain the concept of “humanizing AI” in copywriting.
Google aims to establish authority, which stems from content created with expertise in the subject matter. High-quality content effectively engages the target audience, as it serves as a form of communication. Therefore, rather than merely producing content, the focus should be on engaging in meaningful communication with the reader.
How to Edit AI Content: A Step-by-Step Guide
The process of editing AI content begins with content generation, aiming to create an outline followed by a concise article featuring organized facts. Each section is meticulously filled in, guided by prompts to include necessary information. Throughout, fact-checking ensures accuracy. This method significantly reduces the time required to produce an article compared to creating it entirely from scratch.
How can AI assist in generating outlines for articles?
“Absolutely! Here’s a refined iteration of your query:
Feel free to request an outline directly from ChatGPT, as it can assist in generating a structured framework tailored to your specific needs. This approach ensures that your article maintains originality and relevance, as human input can prevent it from becoming generic. Alternatively, you can provide existing ranking articles on the same topic to ChatGPT, prompting it to generate a new article based on those references. This collaborative process facilitates the creation of high-quality content while leveraging the capabilities of AI technology.
What outcomes are being observed from this procedure?
While it may not offer a one-click solution, the method I employ as a content manager for my website significantly streamlines my workflow. It’s a straightforward process that can be easily taught, replicated, and assessed, making it perfect for training new writers and editors.
What lies ahead for content creation with AI in the mix?
The phenomenon of “content quality inflation” is on the rise and likely to escalate further. AI technology is establishing a new standard of quality, surpassing previous benchmarks. While widely perceived as positive, the accessibility and affordability of AI tools mean that once this baseline quality is reached, there will be a surge in efforts to surpass it. Despite current job losses, the future is poised for a significant demand boom for editors specializing in AI-generated content.
Is it the human editor’s responsibility to infuse tone and voice into the article?
I utilize an editor prompt AI to ensure consistency in the tone across all articles. This AI is adept at establishing a baseline tone, especially distinguishing between formal and informal, as well as personal and impersonal styles. However, I find it beneficial to add a personal touch to further customize the tone as needed.
Is it possible for individuals to acquire the skill of crafting effective prompts?
Prompting effectively requires using clear, straightforward language that anyone can understand. The key is to experiment with different prompts using AI tools like GPT-4 and Playground. By trial and error, you’ll discover which prompts yield the best results for your desired output. Personally, I prefer concise and direct prompts, focusing on short sections rather than entire articles to achieve greater precision in the generated content.
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