



The Challenge
Agora wanted to drive down their PPC spend and lower their cost of customer acquisition, all while navigating a rebrand and new product launches.
The Solution
Through nimble keyword research, Victorious developed a strategy that accounted for Google’s limited ability to discern the semantic nuances of highly specialized industry keywords and delivered results to Agora’s bottom line.
The Results
The dramatic keyword movement yielded equally dramatic results in 264K clicks and 8.63M impressions.
Agora set out on their SEO journey to lower both PPC spend and the cost of customer acquisition. After working with an agency that didn’t offer transparent communication into their processes, Agora came to Victorious for a high-touch SEO relationship that would see them through their rebrand and new product launches.
Agile SEO Takes Businesses to the Top
Victorious and Agora had something in common — a commitment to empowering our customers. To ensure everyone on the Agora team understood our time-proven methodology, SEO best practices, and which metrics measured progress toward their goals, we doubled down on clear communication.
On top of the agility required to keep in stride with Agora’s ever-changing needs, our strategists faced a challenge: working around Google’s limitations with the semantic nuances of highly specialized industry keywords.
No assumption went unchallenged. Keyword research evolved into a strategy that delivered results directly to Agora’s bottom line.
Services
- SEO Content Writing Services
- Keyword Research Services
- Link Building Services
Project Information
Client:
Agora
Location:
2804 Mission College Blvd. Santa Clara, CA, USA 95054
Date:
Apirl 14, 2020
Website:
https://www.agora.io/en/