Web Design
Air-Cure Looks to the Future with A Custom Website

Situation: A State-of-the-Art Site to Enhance Trust and Appeal to New Markets

With a sales cycle that can run as long as five years for new prospects, Air-Cure needed to update its website to enhance its role as a tool that prospects use to verify their confidence in the company’s ability to provide solutions to their air quality and dust control problems. The companies Air-Cure works with are also technical, manufacturing and industrial companies. The site needed to reflect this focus by incorporating technical content so that users would have enough information and ultimately be prompted to reach out via phone call or email form.

There were two challenges posed by the project: a limited budget, which is not unusual, and the highly unusual emergence of a global pandemic.

Solution: A Clean, Custom Design Using Existing Branding and Color Palette

Windmill developed a budget-friendly approach to designing and developing the new Air-Cure site, including retaining the existing branding and color palette and adopting a phased approach for future enhancements.

The site’s navigation was designed to make it easy for site users to see Air-Cure’s expertise in multiple industries and applications, and to increase the visibility of services such as maintenance and custom fabrication. By presenting technical information clearly, the site supports the sales process, in essence acting as another member of the sales team. The site was designed to be useful for both buyers, such as high-level corporate decision makers, and influencers, the engineers or other technical experts who likely do most of the research and recommend specific technologies to the buyers within their companies.

In both the desktop version and the sleek mobile/responsive version, buyers and influencers in a range of industries can easily find their markets represented. The new Air-Cure site represents the company as the industry leader that it is.

Services Utilized

  • Analytics and Insights
  • UX, Visual Design & Branding
  • Moodboards
  • SEO
  • Web Design & Development

Project Information

Client:

Air-Cure

Location:

8501 Evergreen Blvd. Minneapolis, MN 55433

Date:

March 28, 2020

Website:

https://www.aircure.com/

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