



THE CHALLENGE
When Ascend first approached us, they had not pursued SEO previously. Their online visibility was crucial to their business growth, and they needed to find a provider to help them reach their goals.
Our research revealed the size of the challenge, including:
- Minimal organic visits per month.
- Zero first page visibility for some marquee keywords such as “Virtualization Training Courses” & “Cybersecurity Certifications.”
In other words, they were not reaching a significant portion of their potential client base. A new strategy was absolutely necessary.
THE STRATEGY
Keyword Targeting
Ascend Education’s site was targeting many keywords that had very low search volume or were too generic to produce results. After identifying their core keywords for each service, we implemented specific keyword targeting throughout the site.
Link Building
Firestarter pursued a local and national link-building strategy for Ascend in order to boost rankings. Over time, Firestarter helped increase Referring Domains from 25 to 140.
Content Optimization
An additional layer of our strategy was to pursue an in-depth optimization on core pages throughout the site. This included analyzing items like word count, headings, and keyword use frequency. This played a massive role in boosting up conversions by creating SEO rich content that Google was able to use to get a better understanding of what they wanted to rank for.
Services
– IT Managed Services
– Cloud Migration
– Training
– Federal IT Solutions
– State IT Solutions
– Tribal Government Solutions
Project Information
Client:
Ascend Education
Location:
777 N 500 W Suite 4, Provo UT 84601
Date:
March 14, 2021
Website:
https://ascendeducation.com/