Digital Marketing
352% Increase in Leads Generated.

Our team devised a multi-language search engine marketing strategy to pull in leads from both organic and paid channels. As part of our solution, we migrated the website with precision across different languages, providing an optimised user experience for international audiences. Leading to a dramatic increase in lead generation.

The Challenge

 

The old website for Axiros was limited in terms of SEO performance and struggled to climb the SERP due to legacy technical issues & limited flexibility in terms of page creation, hierarchy, and on-page optimisations. The AdWords account also needed a restructure and an overhaul to target commercial traffic to drive the correct leads into the business.

Onelink’s task was to shift the targeting and technical foundations of the new website to target multiple languages and locations, with an overhaul of the AdWords account.

  • Strategy Consultancy
  • Technical Consultancy
  • Development Assitance
  • International Web Migration
  • Paid Media Strategy
  • Paid Media Overhaul

                         The Strategy

 

International Website Migration

A new website was developed by the Axiros internal team, with assistance from our experts. Onelink designed all the wireframes, the content strategy and the international technical foundations to ensure international success post-launch.

Content Strategy

By benchmarking Axiros against the competition and mining keyword data for every international hub, Onelink crafted a content strategy to drive visibility in all markets. Post-launch, this launchpad approach boosted Axiros’ presence worldwide allowing them to experience sustainable success from day one.

Reconstruction of AdWords Account

With a new technical foundation, optimised content and access to multiple international markets in mind, we had the challenge of reconfiguring an entire AdWords account. We achieved this by creating Ads for different languages and reducing spending on non-converting terms.

Project Information

Client:

AXIROS

Location:

United States

Date:

September 4, 2023

Website:

https://www.axiros.com/

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