



An organic search strategy focused on technical foundations, content housing and on-page optimisation to drive revenue.
The Challenge
The KPI was simple, increase organic revenue. However before we could do this we had to understand the commercial objectives of the brand, the search landscape, and most importantly the customer.
- Commercial Understanding
- Industry Fashion Trends
- Trading Plans
- Stock Management
- Alignment With Other Channels
- Organic Market Share & Opportunity
Once we felt confident in the plan the client had for 2021, we could start to develop the organic strategy and roadmap.
The Strategy
Technical Audit
Onelink carried out an extensive technical audit of the entire website. The focus was on the hierarchical structure to spread equity, technical housekeeping, reduction in index bloat, and increase crawl budget efficiency. We fixed these issues at speed in priority order.
Content Strategy
With extensive keyword research, we developed a content strategy overlaid with the client’s commercial objectives to move high-volume priority terms into high-ranking positions, with a structured on-page content strategy.
Execution
Our team went the extra mile, spending copious hours with the in-house search team, development agency, and trading teams to ensure clarity and execution at speed.
Project Information
Client:
BADRHINO
Location:
United States
Date:
March 21, 2022
Website:
https://www.badrhino.com/