Bilingva scales up conversions 124% in past three months and 232% YoY with Core and More Technologies

We needed to completely dismantle the technical underpinnings of their existing reporting model. We did this with very granular detail and, as always, through a singular point of access (Google Tag Manager). During that period, we also sat down with the Bilingva management team and thoroughly reviewed their go-to-market strategy.

Bilingva smartly engaged us to combine a complete search engine optimization (SEO) cleanup and success map with our SEM plans. This enabled for an integrated strategy layered with competitive analysis across more than ten diverse yet related niches. Using Venn diagrams to show the overlap between those niches, and to quantify the overall opportunities in terms of anticipated consumer demand (recent query data) – we built a data-driven recommendation model which, when matched to the aforementioned go-to-market strategy, was designed to present maximum exposure against the terms most relevant to their business.

To complete the picture, we also deployed one of our favorite tools (hotjar) to analyze the trends of website visitors in terms of overall engagement, or lack thereof. We have found that having this additional detail early on in our various digital programs enables us to create efficiencies that are critical to long-term account success. Once our campaigns are live, we have zero runway for error. Hotjar and some other tools that we use (including our digital reporting platform) help to ensure that we are getting maximum value out of all campaigns, as quickly as possible.

Challenge

When we began looking over their existing accounts, we quickly discovered that the numbers being reported were almost entirely inaccurate. In addition, we found that existing landing pages were not optimized for an experience that would lead to conversions; forms were ‘below the fold’ or, in some cases non-existent. Calls-to-action were not very relevant. And their account keywords, while in many instances applicable – were not backed by well-optimized ads. Also, there were segments of highly relevant keywords that were not included in their campaigns. Not to mention, their site was not 100% mobile friendly and the overall website experience was not optimal.