SEO
How SEO Increased Leads For A Sprinkler Company by 700%

The Challenge

Sprinkler installation and service in Denver is a highly competitive industry. Given the dry climate, rainy days are few and far between. As a result, the industry is highly saturated as much of the local population rely on sprinklers to keep their lawns and gardens healthy.

From the get go, we discovered by auditing their website and their competitors websites that much of the local industry made their business based off of referrals rather than any form of marketing. Therefore, we immediately understood that there was a real opportunity for them to pursue a highly effective digital marketing campaign.

When CSS first approached us, they sought to improve their brand awareness, increase search visibility, and leads to increase overall revenue by at least 10%.

Our research revealed the size of the challenge, including:

  • Less than 100 organic visitors per month to the site
  • 27 first page keywords of which only 3 had any search volume
  • 16 keywords ranking between the 2nd and 6th pages. All with significant search volume. These keywords included marquee keywords such as “Denver Sprinkler Installation.”

In other words, they were not reaching the vast majority of their potential client base.

he strategy

Starting from scratch, Firestarter SEO developed a strategy geared towards improving visibility, driving traffic to the website, and most importantly, moving their marquee keywords up to the first page.
01

Keyword Targeting

Keyword targeting was lacking significantly on their site, so Firestarter SEO formulated a strategic Keyword Map and began implementing those keywords throughout the core pages of their site.

02

Link Building

CSS’ linking profile was virtually nonexistent with zero external links, only a handful of internal links, and very few referring domains. From the beginning this was a major focus for their campaign. Being a local company, Firestarter put a large emphasis on building directory links coupled with a significant number of guest posts for CSS.

03

Content Creation

Firestarter SEO also put a large emphasis on blog production for CSS. This established consistent updates and additions to their website. On top of that, we created high-quality digital assets like infographics in order to better differentiate CSS from the rest of the competition.

Services

– Sprinkler Installation

– Sprinkler Service

– Landscape Design

– Landscaping

– Retaining Walls

Project Information

Client:

Colorado Sprinkler Service

Location:

1180 S Pierce St Lakewood, CO 80232

Date:

February 11, 2021

Website:

https://www.coloradosprinklerservice.com/

Interested