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SEO
How Conquering CHD Generated $500,000

THE CHALLENGE

When Conquering CHD first approached us, they had not pursued any forms of digital marketing other than email blasts. Their online visibility was crucial to raising awareness surrounding CHD, and they needed to find a provider to help them reach their goals.

Our research revealed the size of the challenge, including:

  • Relatively low site traffic per month.
  • Zero first page visibility for some marquee keywords such as “CHD Awareness” & “CHD Support.”

In other words, they were not reaching a significant portion of their potential donation base. A new strategy was absolutely necessary.

THE STRATEGY

Firestarter developed a strategy geared towards targeting better intentional keywords, increasing traffic to the website, & ultimately generating donations.
01

Keyword Targeting

Conquering CHD’s site was targeting many keywords that had very low search volume or were too generic to produce results. After identifying their core keywords for each service, we implemented specific keyword targeting throughout the site.

02

Link Building

Firestarter pursued an agressive national link-building strategy for Conquering CHD in order to boost rankings. Over time, Firestarter helped increase Referring Domains from 38 to 200

03

Content Optimization

An additional layer of our strategy was to pursue an in-depth optimization on core pages throughout the site. This included analyzing items like word count, headings, and keyword use frequency. This played a massive role in boosting up conversions by creating SEO rich content that Google was able to use to get a better understanding of what they wanted to rank for.

Services

– CHD Awareness


– CHD Support

Project Information

Client:

Conquering CHD

Location:

United State

Date:

February 14, 2021

Website:

https://www.conqueringchd.org/

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