



The Challenge
SoFi saw a dip in their rankings for “personal loans” and needed a strategy to support their movement into new markets and product launches.
The Solution
Victorious honed in on search intent to power SEO content and attract prospects at every stage of the funnel.
The Results
So-Fi saw significant keyword growth, claiming the top spot for “student loan refinance” and a featured snippet for “types of cryptocurrencies.”
Being rich isn’t just about money — it’s about living the life you want to live. However, achieving financial independence is often harder than it sounds. SoFi stepped up to help people achieve their ambitions and make the most of their money.
The only problem was, SoFi was having trouble reaching those who could benefit from their financial expertise.
Search Intent and Strong Links Open Up a Wealth of Opportunity
Victorious’ strategic focus on search intent put SoFi’s content in front of the right eyes, attracting prospects while building momentum with strong internal linking. Now, they’ve got over 10k page one keywords and counting.
Consistent product innovation helps SoFi continue to stay ahead of the competition. We stay in stride with them, offering responsive research with quick turnaround to set effective SEO strategies for their new ventures.
Industry
Technology
Deliverables
Websites
Campaigns
Lead Generation
SEO Optimized Content
Project Information
Client:
SoFi
Location:
375 Healdsburg Avenue Suite 280 Healdsburg, CA 95448
Date:
February 7, 2021
Website:
https://www.sofi.com/