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Paid Media strategy & execution focused on increasing lead quality & quantity via Google search advertising and Facebook lead generation advertising.
The Challenge
Denturly is one of the UK’s leading providers of high-quality dentures. Denturly is a start-up, meaning operating fast & effectively is key for growth and clinic expansion.
Our paid media team delivered a lead generation campaign primarily focused on improving the enquiry quality & quantity, to increase clinic bookings. Since working together we’ve created growth for clinics by providing:
- Lead generation
- Google Ads management
- Facebook Ads Manager management
- Digital consultancy
- Hubspot analysis
The Strategy
Paid Media Strategy
We first analysed the dentures location landscape to understand the best clinic opportunities. In order to know what the next few months of delivery consisted of, we audited google ads and facebook advertising accounts so we knew exactly how to improve performance.
Implementation
Implementation in Google consisted of location-based search ads, optimsing keyword targeting, and reducing the cost per lead. For Facebook, we designed and developed lead-generation ads in a range of advertising formats, including video, carousels, instant experiences and standard text advertisements.
Management
Our paid team provided Google and Facebook management, ensuring we always maintained healthy lead flow, within the target cost per lead targets. Weekly check-ins were key to the strategy’s success, updating the client on performance, and discussing how digital efforts were translating into day-day sales performance.
Project Information
Client:
Denturly
Location:
10 Brindley Place, Birmingham, England, B1 2JB
Date:
October 11, 2023
Website:
https://www.denturly.com/
