



THE CHALLENGE
Due to the enduring allure of the Rocky Mountains, Travellers flying into Denver International Airport are often looking for a transportation service to take them out into the greater Rocky Mountain Region. As a result, there are multiple business providing the same services, saturating the market. As an established business (founded in 2014), DAT has built their business by standing out amongst the pack as the most reliable and affordable business offering high quality transportation services to their clients.
When DAT first approached us, they sought to improve their online awareness, increase search visibility, and leads to increase overall revenue. As a business that had previously relied on word of mouth referrals, Firestarter SEO had their work cut out for them.
Our research revealed the size of the challenge, including:
- Less than 20 visitors per month to the site.
- Minimal Link landscape – with nearly zero representation on other sites.
- There was no visibility for their marquee keywords such as “Denver Airport Transportation” & “Denver Car Service”.
In other words, they were not reaching their potential client base. Additionally, they didn’t have any keywords ranking on the top 10 pages of Google. Essentially, we were starting from scratch.
THE STRATEGY
Keyword Targeting
There was almost no strategic keyword targeting on the DAT site, so Firestarter SEO created a Keyword Map and began implementing those keywords throughout each core page of the site.
Link Building
With only 2 Referring Domains to speak of in 2020, Firestarter SEO had to prioritize getting them listed on as many industry relevant sites as possible. So we undertook a link building campaign consisting of directories and guest posts.
Content Creation
The DAT site seriously lacked content with each core page having less than 200 words. As a result, Firestarter began building out content in order to strategically place keywords throughout the site.
Services
– Airport Shuttle
– Airport Transfers
– Luxury Car Servic
Project Information
Client:
Denver’s Airport Transportation
Location:
United State
Date:
February 25, 2021
Website:
flydenver.com/