



The Challenge
Oilfield services and equipment rentals is a very competitive
industry. It is also very congested with many big name, national competitors like Haliburton and United Rentals, playing locally. An added challenge is that it is increasingly seen
as commoditized, making it difficult to differentiate. Despite these
factors, Diamond T Services has built the business by becoming synonymous with
quality products and fast turnaround times whilst remaining price competitive.
When Diamond T Services first approached us, they sought to get on to the first page for 3 specific keywords to improve their brand awareness, increase search visibility, and leads to increase overall revenue by at least 10%.
Our research revealed the size of the challenge, including:
- Less than 300 visitors per month to the site
- 1/3 of their traffic was Direct traffic, representing people who already knew about them.
- The was no visibility for their marquee keywords such as “Utility Construction” & “Oilfield Equipment Rentals”.
In other words, they were not reaching a significant portion of their potential client base.
The strategy
Keyword Targeting
There was very little keyword targeting on the site, so Firestarter SEO created a strategic Keyword Map and began implementing those keywords throughout key areas of the site.
Link Building
With less than 40 Referring Domains to speak of when we first began the campaign in 2019, Firestarter SEO had to prioritize getting them listed on as many relevant sites as possible. So we undertook a link building campaign consisting of directories and guest posts.
Content Creation
Firestarter SEO immediately began creating blogs for Diamond T Services. This established consistent updates and additions to their website. This was considered to be crucial to their campaign in order to remain competitive with the bigger companies in their industry.
Services
– Solids Control
– Rig Matting
– Access Matting
– Oilfield Equipment
Project Information
Client:
Diamond TServices
Location:
12650 W. 64th Ave. Unit 504, Arvada, CO 80004State
Date:
February 14, 2021
Website:
https://diamondtservices.com/