



THE CHALLENGE
When Essex Med Spa approached us, they told us they had fully established their business on word of mouth but were ready to take the plunge into digital marketing. Although they had always had a website, it failed to generate much traffic and leads. Therefore, Firestarter began putting together an SEO campaign that would not only drive traffic to their site, but also convert those visitors into leads.
Our research revealed the size of the challenge, including:
- Only 400 visitors to the site per month.
- 2 conversions per month on average.
- 0 first page visibility for their marquee keywords such as “Med Spa Littleton” & “Botox.”
In other words, they were not reaching a significant portion of their potential client base. A strong, highly focused strategy was absolutely necessary.
t Worth, Texas but weren’t getting the results they wanted from their previous agency.
The Solution
Victorious helped Sisemore Law identify keyword themes and craft highly targeted blog posts to drive quality leads.
The Results
Sisemore Law saw a rapid boost in organic revenue and page one rankings, allowing them to cut PPC spend by 50% in a few months.
Hailing from a big state and bringing some big ambitions, Sisemore Law wanted to put themselves out there as the #1 divorce and family law firm in Fort Worth, Texas. The only problem was they weren’t getting the ten-gallon results they wanted. They knew SEO was the key to achieving visibility, but hadn’t yet found the right ally.
Looking for Long-Term ROI
For Sisemore Law, PPC was a big cost with little reward. They needed to find a partner with as ambitious a mindset as their own to help them corner the local market.
Victorious was up for the challenge and approached Sisemore Law’s Texas-sized goals with enthusiasm and proven processes. To bring more organic traffic to their services pages, we helped identify crucial keyword themes. It paid off, because Sisemore Law saw a big boost in qualified leads and organic revenue. This allowed them to pivot, cutting their PPC spend by 50% within four months.
We also worked together to identify blog topics that served previously overlooked demographics, crafting targeted blog posts that expanded Sisemore’s organic reach and took their rankings to the top.
THE STRATEGY
Keyword Targeting
Since Essex Med Spa had not put any focus into SEO when building their website, Firestarter was essentially starting from scratch. Firstly, we identified the core areas of their business. Following this Firestarter pinpointed keywords that had high search volume and intent and began implementing them into their campaign.
Link Building
Since Essex Med Spa specifically wanted to target potential clients in the Littleton area, Firestarter leveraged a local link-building strategy for Essex in order to boost rankings. This relied on submission to aggregators and directories in order to boost NAP consistency and local listings. Over time, Firestarter helped increase Referring Domains from 3 to 225.
PPC
An additional layer of our strategy was to implement targeted Google Ads, especially focusing on keywords Essex Med Spa ranked on the 1st page for. This played a massive role in boosting up conversions and generating additional site traffic.
Services
– Facials
– Body Contouring
– Botox
– Fillers
– Microblading
Project Information
Client:
ESSEX MED SPA
Location:
Essex MedSpa 9200 W Cross Drive Suite #319 Littleton, CO 80123
Date:
February 28, 2021
Website:
https://essexmedspa.com/