



Situation
Eyecon needed an engaging website that converted more visitors into leads and more leads into customers.
Eyecon knew it could convince risk-averse pharmacists to try its forward-thinking automated pill counters if only they had a scalable way to show off the system’s capabilities. When demonstrating the devices at industry trade shows, the demos almost always resulted in a sale or a flood of product trials. Yes, the product’s value proposition is that unassailable.
At the same time, busy pharmacists at locally-owned stores and corporate decision-makers with national chains are open to any ideas that have the potential to improve pharmacy operations, lower costs, improve risk management and have an irresistible return on investment.
Although pharmacy techs aren’t crucial decision-makers, Eyecon, nonetheless, considered them influencers, as they need to adopt the technology used. Some techs eventually become pharmacists and even customers.
Finally, with prospects signing up for trials and subscriptions, customers needed a better way of managing their accounts and making changes. Additionally, employees wanted a more efficient means of managing all the administrative activities associated with this growing customer base. The solution was custom software that automated what were previously labor-intensive, paper-based tasks.
Solution
We launched a re-imagined website that demonstrated Eyecon’s pill counter with a compelling video and a downloadable ROI calculator.
To showcase Eyecon’s new pill-counting technology, we designed and built an engaging website that hits visitors with a powerful value proposition on an animated home page. From there, prospects or visitors can watch a demonstration video, use an ROI calculator, or read about other pharmacies using Eyecon’s innovative product.
Services Utilized
- Web Design & Development
Project Information
Client:
Eyecon
Location:
United States
Date:
February 2, 2020
Website:
https://www.eyecon-app.com/