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Digital Marketing
Life & Medicare Insurance
Fabian Ramirez Insurance Agency, located in Victoria, TX, is a distinguished provider specializing in Medicare, Dental, and Life Insurance services. Before engaging with BBM, the largest marketing agency in their “Crossroads” region of South Texas, the agency was a modest operation with a single office in Victoria, TX, manned by four dedicated agents. The collaboration with BBM marked a pivotal chapter in the agency’s expansion and service delivery improvement, leading to significant growth and the establishment of a second office in Port Lavaca, TX, in 2024.
Objectives
The primary goal of the partnership between Fabian Ramirez Insurance Agency and BBM was to amplify the agency’s market presence, extend its reach to a broader audience, and enhance its service portfolio. Key objectives included:
– Increasing the number of insurance agents to handle a growing clientele.
– Opening a new office to serve a wider geographic area more effectively.
– Achieving marketing reimbursement dollars from insurance providers through heightened sales volume.
Strategies and Tactics
BBM employed a multi-faceted marketing strategy tailored to the specific needs and goals of Fabian Ramirez Insurance Agency. The comprehensive approach encompassed the following tactics:
1. Search Engine Optimization (SEO)
BBM optimized the agency’s online presence to increase visibility on major search engines. This involved keyword optimization, improving site speed, and ensuring mobile responsiveness. The objective was to rank higher in search results related to Medicare, Dental, and Life Insurance services in Victoria, TX, and surrounding areas.
2. Facebook Ads
Utilizing targeted Facebook advertising campaigns, BBM was able to reach potential clients based on demographics, interests, and behaviors. This approach enabled the agency to connect with individuals seeking insurance solutions by highlighting the individual agents, resulting in higher engagement rates and increased inquiries in a relationship-driven business.
3. Google Ads
Through strategic Google Ads campaigns, BBM targeted individuals actively searching for insurance services. This not only boosted the agency’s visibility but also drove targeted traffic to its website, enhancing the likelihood of converting leads into clients.
4. Outdoor Billboards
BBM leveraged outdoor billboards in strategic locations to build brand awareness and recall. This traditional advertising method complemented the digital marketing efforts by keeping the agency top of mind among potential clients in both Victoria and Port Lavaca.
5. Television Advertising
Recognizing the value of reaching a broad audience and given the target age demographic of the agency in the senior market, BBM included television advertising in the marketing mix. This helped in conveying the agency’s message to a diverse audience, further expanding its reach and reinforcing its brand identity.
Project Information
Client:
Fabian Ramirez Insurance Agency
Location:
2001 Sabine STE 107 Victoria, TX 77901
Date:
April 08, 2021
Website:
https://fabianhelps.com/
