



The Challenge
When COVID-19 hit, ForeSee Medical’s primary lead generation channel — trade shows — was gone overnight.
The Solution
ForeSee Medical’s Marketing Director knew he could rely on Victorious to help create a radically productive inbound lead channel with SEO.
The Results
ForeSee Medical saw 5,308% growth in traffic from target keyword search and no longer had to rely on trade shows to generate brand awareness and garner new leads.
HCC risk adjustment startup ForeSee Medical just hit the scene with a fresh new site and ambitious revenue goals when COVID-19 turned the world upside-down. Now added to their list was a string of canceled trade shows, which meant their main lead generation pipeline had dried up seemingly overnight.
With a one-person marketing team and a limited budget, ForeSee Medical knew ranking for keywords in organic search was the key to bringing in lost leads and converting traffic — and that Victorious would help them do it.
Recovering Lost Leads by Ranking in Search
Victorious carefully crafted keyword themes to map to ForeSee Medical’s highest converting pages.
And because ForeSee Medical operates within a niche industry posing stiff competition for broad keywords, we optimized their core product pages and value proposition with SEO content and built out their blog to rank for topics related to their specialized offering.
With Victorious providing SEO content to seed informational pages, ForeSee Medical’s core pages rocketed up the rankings to usurp the top positions from .gov and .org sites that had long been trusted resources for information about “medical risk adjustment.” Establishing their authority as a trusted presence in the medical data industry was key to creating brand awareness and attracting prospects in a tightly regulated space.
Services
- Keyword Research Services
- SEO Content Writing
- Conversion Analysis
Project Information
Client:
ForeSee Medical
Location:
11622 El Camino Real, Suite 100 San Diego, CA 92130
Date:
February 14, 2021
Website:
https://www.foreseemed.com/