Digital Marketing

The Leader in Protective Communications

 

Genasys, Inc. (NASDAQ: GNSS) is the latest brand variation of Silicon Valley powerhouse LRAD Corporation. Since 1980, their systems have been in use on a global scale, protecting millions worldwide primarily through their acoustic hailing device product lines. Knowing of their long-standing reputation of achieving excellence within this specific industry, they turned to Core and More Technologies to help them increase brand awareness, improve site quality, and to develop and execute a long-term, global inbound digital marketing strategy.

Solution

We first worked closely with their management team to ensure that we created a strategy that was internally consistent with their go-to-market strategy and mutually supportive across all digital channels. We then created a full SEO/SEM strategy backed by sophisticated yet simple technical underpinnings and crisp, compelling designs to bring it all to life. Leveraging a combination of products including HotJar, Google Tag Manager, Google Optimize, and Google Analytics, combined with our own proprietary digital tracking system, we deployed a granular, end-to-end and globally accessible reporting platform for Genasys. Said simply, we have forged what has become a very solid partnership built upon the pillars of transparency and trust.

When we deployed our integrated, proven SEO & SEM strategies, we were then able to show return on investment (ROI) in a complete and well-clarified picture — and in a very short period of time. In support of this effort, we deployed numerous landing pages for SEM, pillar (money) pages for SEO, promotional banners, and general UI/UX site improvements. At the same time, we launched a targeted yet aggressive backlink strategy, as well as an overall website content optimization effort touching upon both metadata as well as front-end content that was both compelling and relevant, but also driven by TF-IDF SEO considerations. All the while, we held consistent and ongoing weekly meetings with the internal Genasys team to ensure that everything that we were doing exceeded their expectations and remained aligned with all of their goals and objectives.

 

Project Information

Client:

Genasys

Location:

1-855-GENASYS (436-2797)

Date:

January 22, 2022

Website:

https://genasys.com/

Interested