



THE CHALLENGE
College Football and the NFL are obviously wildly popular across the United States. Any fan As a result, there are multiple business providing the same typeou meet will have all sorts of clothing and accessories repping their favorite team. As a result, there are thousands of companies across the country that specialize in selling branded fan gear. With so much competition, Heritage Gear needed to find a way to dominate their corner of the market selling high end, team branded handbags.
When Heritage Gear first approached us, they sought to improve their online awareness, increase search visibility, and leads to increase overall revenue.
Our research revealed the size of the challenge, including:
- Less than 200 visitors per month to the site.
- Limited Link landscape – with very little representation on other sites.
- There was no visibility for their marquee keywords such as “Custom Leather Bag” or “Dallas Cowboys Tote Bag.”
- In other words, they were not reaching a significant portion of their potential client base. Additionally, they had minimal keywords ranking on the top 5 pages of google, but only a handful of them had any search volume. Essentially, we were starting from scratch.
THE STRATEGY
Firestarter developed a strategy geared towards targeting better keywords, driving traffic to the website, and generating leads.01Keyword Targeting
There was minimal keyword targeting on the Heritage Gear site, so Firestarter SEO created an in depth Keyword Map and began implementing those keywords throughout core areas of the site.
02Link Building
With only 30 Referring Domains to speak of in 2022, Firestarter SEO had to prioritize getting them listed on as many industry relevant sites as possible. So we undertook an aggressive link building campaign consisting of directories and guest posts.
03Content Optimization
Firestarter SEO immediately began optimizing the existing content on the Heritage Gear Site. However, a number of pages significantly lacked content. In order to pursue an effective SEO campaign, Firestarter began creating content where need to maximize the strategy.
Services
– University Branded Items
– NFL Branded Items
– Handbags
– Accessories
Project Information
Client:
Heritage Gear
Location:
United States
Date:
February 14, 2021
Website:
https://www.heritagegear.com/