SEO
SEO Shepherds a Travel Business Through the Pandemic With 141K Organic Impressions

The Challenge

With search rankings slipping in a fiercely competitive market, Immanuel Tours needed to restore their search visibility and reinvigorate their web-based lead generation.

The Solution

Victorious addressed critical technical barriers while adapting to the pandemic’s effect on travel with targeted informational content.

The Results

Immanuel Tours recovered their ranking losses and then some, claiming the #1 search result for “catholic holy land tours.”

With its rich history and religious impact, Israel remains a bustling destination for those seeking a spiritual experience or to learn more about the Holy Land’s story. Immanuel Tours is built on decades of Israeli tourism, with expert guides who treat each guest like family while connecting them with everything Israel has to offer.

When this thriving business faced increasing competition followed by the travel-halting effects of the COVID-19 pandemic, Immanuel Tours knew it was time to try something new.

Curated SEO Content Guides Lasting Growth

Immanuel Tours had experienced a significant loss in keyword volume and slipped to the second page of SERPs for strategically important keywords. So, a comprehensive audit was the first order of business.

Victorious’ SEO strategists uncovered the technical SEO issues that were holding Immanuel Tours back in search visibility. But, the implementation of technical recommendations combined with strategic link-building efforts made for a quick uptick in rankings, giving Immanuel Tours some runway to create keyword-rich content based on our thematic keyword research.

Responding to Unforeseen Challenges

The onset of the COVID-19 pandemic sent businesses into a tail-spin around the globe, with the travel and tourism industry impacted as suddenly and ruthlessly. Determined to ride out the uncertainty, Immanuel Tours doubled down on their SEO campaign, aiming for the top-ranking positions that their competitors left vulnerable when they put their digital marketing efforts on hold.

As lockdown grounded airlines and shut down hotels, every quarantined globe-trotter wondered when they’d be able to travel again. The Communications Director at Immanuel Tours was quick to see the demand for travel information as an opportunity to build authority as a trusted source of COVID-related travel updates. In response, Victorious offered recommendations to optimize this new page for search.

Services

  • Thematic Keyword Research Services
  • Advanced Site Sweep
  • SEO Content Ideation
  • Link Building Services

Project Information

Client:

Immanuel Tours

Location:

4 Ben Gurion St., P.O.Box 468 Nes Ziona 70400, IsraelLaw Firm, P.C. 603 E Belknap St #100, Fort Worth, TX 76102

Date:

February 14, 2021

Website:

https://www.immanuel-tours.com/

Interested