SEO
How SEO Generated 400 leads

THE CHALLENGE

When Integrated Health first approached us, they had had little prior success with SEO providers. Their online visibility was crucial to their business growth, and they needed to find a provider to help them deliver a strong SEO campaign to reach their goals.

Our research revealed the size of the challenge, including:

  • 400 organic visits per month on average.
  • There was zero first page visibility for some marquee keywords such as “Functional Medicine Denver” & “Chriopractic Neurologist Denver.”

In other words, they were not reaching their potential client base. A new strategy was absolutely necessary.

THE STRATEGY

Firestarter developed a strategy geared towards targeting better keywords, driving traffic to the website, & generating high quality leads
01

KEYWORD TARGETING

Integrated Health’s site was targeting very few keywords. Of these keywords, the vast majority did not have search volume or had very little. After identifying core strategic keywords for their core services, we implemented effective keyword targeting throughout the site.

02

LINK BUILDING

Firestarter leveraged a linkbuilding campaign with a heavy emphasis on building local links in order to boost traffic. Over time, Firestarter helped increase Referring Domains from 15 to 110.

03

CONTENT OPTIMIZATION

An additional layer of our strategy was to implement in-depth optimization on core pages throughout the site. This included analyzing items like word count, number of headings used, and keyword use frequency. This played a massive role in boosting up conversions.

Services

– Functional Medicine 

– Chiropractic Neurology

Project Information

Client:

INTEGRATED HEALTH SYSTEMS

Location:

31 W 20th Street, Suite 100 & 200 Riviera Beach, FL 33404

Date:

February 27, 2021

Website:

https://integratedhcs.org/

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