



THE CHALLENGE
When Integrated Health first approached us, they had had little prior success with SEO providers. Their online visibility was crucial to their business growth, and they needed to find a provider to help them deliver a strong SEO campaign to reach their goals.
Our research revealed the size of the challenge, including:
- 400 organic visits per month on average.
- There was zero first page visibility for some marquee keywords such as “Functional Medicine Denver” & “Chriopractic Neurologist Denver.”
In other words, they were not reaching their potential client base. A new strategy was absolutely necessary.
THE STRATEGY
KEYWORD TARGETING
Integrated Health’s site was targeting very few keywords. Of these keywords, the vast majority did not have search volume or had very little. After identifying core strategic keywords for their core services, we implemented effective keyword targeting throughout the site.
LINK BUILDING
Firestarter leveraged a linkbuilding campaign with a heavy emphasis on building local links in order to boost traffic. Over time, Firestarter helped increase Referring Domains from 15 to 110.
CONTENT OPTIMIZATION
An additional layer of our strategy was to implement in-depth optimization on core pages throughout the site. This included analyzing items like word count, number of headings used, and keyword use frequency. This played a massive role in boosting up conversions.
Services
– Functional Medicine
– Chiropractic Neurology
Project Information
Client:
INTEGRATED HEALTH SYSTEMS
Location:
31 W 20th Street, Suite 100 & 200 Riviera Beach, FL 33404
Date:
February 27, 2021
Website:
https://integratedhcs.org/