Building a Digital Marketing Strategy to Reach Future Business Goals

Over the last 50 years, Intek Plastics has established itself as an industry leader. It came to Windmill because leadership wanted a partner who had experience working with manufacturing companies and wanted to expand into different markets through stronger digital marketing efforts. Intek Plastics also wanted to increase targeted lead generation on its website, grow website traffic, and establish a base to measure the future success of their digital efforts.

Building Trust Through Design, Content, and Visibility

Intek Plastics’ typical clients don’t switch partners often which makes it crucial to build trust quickly. Windmill redesigned Intek Plastics’ website to instill trust in website visitors. Its goal was to highlight industry experience, provide a mobile-friendly experience, and align the design with current standards. Windmill also combined industry-specific imagery with updated messaging to better target their ideal client.

Crushing the Organic Traffic Game

Intek originally only ranked on page one of search results for 11 of their target, industry keywords. Through the work Windmill did for Intek Plastics, it was able to raise this to 30 page-one keyword rankings.

Intek‘s existing pay-per-click campaign had been underperforming due to unwanted clicks from individual consumers. By refining ad copy and keyword selection/match types, Windmill was able to improve the click-through rate, reduce bounce rate, increase time-on-site, lower cost-per-lead for select campaigns.