



The Challenge
Lychee the Label was looking to close the distance with their top competition, increase monthly revenue, and gain recognition as a name in women’s streetwear.
The Solution
Victorious developed a one-two strategy with targeted keywords and optimized content to drive qualified traffic and conversions.
The Results
Lychee the Label took the top spot for “Asian Streetwear” and gained a featured snippet for “What to Bring to a Rave,” both of which drove organic traffic for a 214% increase in monthly revenue.
In a saturated market, Lychee the Label hit a roadblock — how could they drive traffic to their accessible, affordable K-pop-inspired clothing designed to make people feel cool and confident?
With a small in-house team and some pretty big competition, their thoughtful approach to Asian streetwear got drowned out by larger brands with bigger budgets. But rather than lament, they looked at this as an opportunity.
Turning Up the Volume With Optimized Content
Victorious’ strategy went something like this: Keywords + Content = Double Monthly Revenue.
We prioritized high-volume search terms like “Asian streetwear” and “kpop fashion” to attract Lychee’s target audience of social-media-savvy, aspiring fashion icons.
Then, our content team created original content and prepared briefs for Lychee’s in-house writers — complete with instructions for turning our keyword recommendations into high-ranking content.
In the end, every piece of Lychee’s SEO campaign came together to turn up the volume on their results across the board and raise their bottom line.
Services
- Keyword Research Services
- SEO Content Writing Services
- Link Building Services
- Competitive Analysis
- Conversion Analysis
Project Information
Client:
Lychee The Label
Location:
500 E Whitestone Blvd Unit 2286 Cedar Park, TX 78630 USA
Date:
February 14, 2020
Website:
https://lycheethelabel.com/