



The Challenge
Parasoft needed an SEO strategy that would help them compete in a crowded sector and generate leads to their new product.
The Solution
Victorious optimized existing product pages with new information and thematically related keywords.
The Results
Parasoft achieved #1 ranking for a high volume search query, as well as appearing in “People Also Ask” for the same query.
With a goal to help people deliver the best software solutions, Parasoft faced a unique challenge — they couldn’t easily optimize their new product for SEO because it was a new innovation and didn’t have any specific keywords associated with it. Parasoft was left with a head-scratching question: how can we leverage SEO to market something that no one knows to search for?
Carving a New Niche With Creative Content
On top of marketing a new product people didn’t know how to search for, Parasoft already had an established product in their set of offerings that competed for keywords that their new product also needed to rank for. How could they launch a new, similar product without decreasing the number of leads coming in from their older product?
Victorious got creative. To bring in traffic for the new product without cannibalizing existing keywords or competing for rank with their established product, we helped Parasoft create a page with educational content featuring both products, explaining the differences between them, and directing users to the product best suited for them. The older product page was de-optimized and thematically related keywords were added to the new page to boost visibility for both products.
Services
- SEO Content Writing Services
- Conversion Analysis
- Advanced Site Sweep
- Competitive Analysis
Project Information
Parasoft
Updox
Location:
101 E. Huntington Drive Monrovia, CA 91016 USA
Date:
March 14, 2021
Website:
https://www.parasoft.com/