



Once Upon a Market
In the ever-evolving landscape of investment and sports, two worlds collide at PredictionStrike, a platform transforming passionate sports fans into savvy investors. Born from a vision by its founders, who identified a gap in the traditional sports betting arena—typically dominated by short-lived, high-stake gambles reliant on luck—PredictionStrike offered a revolutionary alternative. Here, fans didn’t just bet on games; they invested in the careers of professional athletes, akin to buying stocks in the market. Imagine having bought shares in Tom Brady right after his draft; the returns, as with his career, would have been nothing short of legendary.
THE SOLUTION
With the platform already changing how people engaged with sports, the team set ambitious new milestones:
- Expand the user base significantly.
- Enhance overall engagement, keeping users on the platform longer.
- Undertake a major UX/UI redesign, launching PredictionStrike 2.0.
- Reduce the number of user support tickets, streamlining the experience.
Embarking on a Journey of Discovery
- The path to these goals began with a blend of quantitative and qualitative research:
- Unmoderated Usability Tests: Utilizing usertesting.com, the team conducted 8 sessions, peeling back the curtain to reveal unseen user struggles and opportunities for improvement.
- User Segmentation: Through creative “scavenger hunt” tasks, the target demographic—primarily young, male sports fans—was asked to vocalize their thoughts and provide feedback while navigating the platform.
- Surveys: These helped gather broader insights about user preferences, including other betting platforms, frequency of use, and favorite sports.
- Competitive Research: The team looked at two realms: sports apps like fantasy football and financial apps like Robinhood, aiming to blend these worlds seamlessly.
Post-launch feedback revealed critical insights:
- Users craved more intuitive search and exploration tools.
- Trust was paramount, especially on a platform handling financial transactions
- The concept of a sports stock market was nebulous to many, indicating a need for clearer communication regarding how athlete valuations were determined. Through these revelations, PredictionStrike not only redefined its interface but also its role in the market, bridging the gap between sports fandom and financial investment, creating a narrative where every sports fan could be an investor in their heroes’ triumphs and tribulations.
Platforms iOS, Android
Deliverables
Product Strategy, UX/UI Design, Development, Marketing Assets
Project Information
Client:
Prediction Strike
Location:
United state
Date:
May 24, 2021
Website:
https://www.predictionstrike.com/