



THE CHALLENGE
The med spa/skin studio sphere is a highly competitive industry in the Denver area. In fact, there are over 30 such businesses in the metro area. Purity Skin Studio has a great brand name that has allowed them to find genuine success but almost all of their leads were via referrals. Prior to their approaching us, PSS struggled to generate leads through their website. Their website needed help climbing the rankings organically but the business was also in need of cash flow. As a result, our strategy focused on providing traffic to their site via paid ads while allowing our Med Spa SEO to slowly build itself up to attain significant organic traffic in the future.
They realized the importance of their website to their goals for future growth in a very competitive market. So, they needed to create a strategy for achieving their goals.
Our research revealed the size of the challenge, including:
- Very little organic traffic.
- They ranked well for their brand but not other organic keywords.
- The was no visibility for their marquee keywords such as “Skin Studio Highlands Ranch” & “Med Spa Highlands Ranch.”
- They were not receiving the leads they needed to scale their growth.
Another issue that was unique to PSS and their Google Ads campaign was the fact that in order to run ads for keywords such as “botox injectables” or “aesthetic injectables,” you must first provide documentation of medical accreditation. This was new to us at Firestarter. However, we were able to quickly provide the documentation from the client to Google and within one week, we were authorized to begin running these ads. This was a big boost to their campaign in that not all skin studios or med spas are able to run these types of ads.
THE STRATEGY
KEYWORD TARGETING
A major part of the project revolved around performing strategic keyword research. We needed to find keywords that were relevant, had clear intent from the searcher, and effectively represented the services that PSS offers.
Ad Creation
We then began creating responsive ads for the client so that when a searcher typed in a specific type of service that PSS offers, their ads would engage the searcher enough to visit their website.
Conversion Rate Optimization
As with any Google Ads campaign, the first 4-6 weeks are slow to produce leads. However, during this time we were able to monitor the traffic on the website being created by the ads, which keywords were proving most effective at driving traffic, and as a result we were able to optimize the campaign so that we captured the exact type of visitor PSS was looking for.
SERVICES
– Chemical Peels
– Facials
– Anti Aging Treatments
– Botox
– Aesthetic Injectables
Project Information
Client:
Purity Skin Studio
Location:
32 Springer Dr, Highlands Ranch, CO 80129
Date:
May 14, 2021
Website:
https://purityskinstudio.com/