Web Development
Bringing the Wild to the Web for Roger Williams Zoo

Roger Williams Park Zoo is the country’s third oldest Zoo, first opening its doors in 1872. Each year, over 800,000 visitors support the mission of the Zoo to connect people with wildlife and inspire a love and appreciation for the environment and its animals. Our approach to the redesign was to bring more personality to its digital presence. A new organization of content increased circulation on the site, while new “surprise” elements inject a little bit of the unexpected — much like an in-person experience

category

  • Design & UI
  • Research & Strategy
  • User Experience

capability

  • Design Systems
  • Figma
  • Mobile & Responsive
  • User Research

industry

  • Environmental & Non-profits

Project Information

Client:

Roger Williams Park Zoo

Location:

Roger Williams Park Zoo 1000 Elmwood Avenue Providence, Rhode Island 02907

Date:

June 22, 2023

Website:

https://www.rwpzoo.org/

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