



Situation
A New Website Needed to Convey TTP’s Superior Tool Selection and Bespoke Customer Service
B2B buyers in TTP’s industry are discriminating, demanding customers. The company’s customers include specifying engineers, designers, purchasing managers, quality managers and senior leaders. To set itself apart from competitors, TTP engineers help customers select the right tools for their application in addition to providing bespoke system design support as a value-added service. The trouble was, the old website design, content and architecture didn’t adequately convey these TTP strengths and benefits to more sophisticated buyers. The company turned to Windmill Strategy to reimagine its website and transform it into a compelling destination for TTP’s growing customer base.
Solution
The Answer Was a WordPress-Built, SEO-Optimized Site With an E-Commerce Store
Beyond providing an engaging customer experience, TTP’s new WordPress-built website would generate leads and inquiries for the company’s products and services. For the first time, the site would also house the lightweight e-commerce solution — Shopify Buy Button. This is one industry where companies historically haven’t offered e-commerce options. Therefore, TTP was eager to test the demand for online orders.
Finally, to improve search rankings and drive more visitors to the site, we optimized the new content with many more keyword phrases.
Services Utilized
- Web Design & Development
- Marketing Automation, CRM & Sales Enablement
Project Information
Client:
Technical Tool Products
Location:
2440 Fernbrook Lane N Plymouth, Minnesota 55447 USA
Date:
February 21, 2020
Website:
technicaltoolproducts.com/