



Creating a unified and intuitive experience
TGS is a leading provider in the energy data and intelligence industry, working to help clients make informed decisions in a variety of energy sectors. While their 40+ years of experience has helped them establish a reputation for quality oil & gas data, their recent expansion into the renewables space has created a need for a brand refresh and an updated online presence. TGS approached us to redesign their website to better reflect their current efforts as they expand further into the solar, wind, and carbon capture industries, and create an improved and unified user experience across their new and legacy sectors.
Empathizing with overwhelmed users
By conducting stakeholder interviews in conjunction with an audit of the current website, we gained a strong understanding of pain points to address in our redesign. Our research showed that TGS’ years of growth without a focus on maintaining the user experience had resulted in an site that failed to provide users with a clear understanding of TGS offerings. Users felt overwhelmed by the disorganized presentation of content and confusing navigation hierarchy.
TGS’ recent acquisition of companies in the solar & wind sectors amplified these problems, as their site had not been updated to reflect these new business segments. We took on the challenge of unifying all of TGS’ current business segments under one umbrella, while also streamlining the overall experience to prevent the content overload and confusing navigation options users were currently experiencing.
Staying adaptable with a modular approach
TGS’ website was massive. Spanning five energy divisions, sustainability & investor centers, multiple blogs, and company info pages, the current site made sure we had a lot on our plate. To make sure that our work addressed TGS’ concerns across all portions of their site, we decided to take a modular approach with our redesign. Using our site audit as a guide, we identified the high level modules that were used throughout the site. Designing these modules before creating full pages gave us the flexibility to mix and match building blocks as necessary, and ensured a unified design language across TGS’ massive library of content.
The homepage was a significant area of focus during this stage, as we had to ensure that TGS’ five segments were immediately clear to users upon landing on the site. We decided to implement an interactive selector that showed a preview of each division before leading users to their respective pages. This provided an intuitive way for users to view all of TGS’ product offerings in one place and gain a better understanding of each segment before diving into each section of the site.
Platforms Web
Deliverables Research, UI, UX, Design System