Digital Marketing

Where You’ll Be Treated Like Family

The Club at Colony Creek is a private golf course and country club that enjoys an excellent reputation for its 18-hole golf course, welcoming atmosphere, engaging social events, and the best food in Victoria. We pride ourselves on our ability to provide customers of every generation with an enjoyable and fun-filled experience and hope you will decide to join us.

Summary

The Club at Colony Creek is a private golf course and country club that has maintained an excellent reputation. Amenities for those who hold memberships have access to its 18-hole golf course, welcoming atmosphere, engaging social events, and the best food in Victoria.  The staff here pride themselves on providing customers of every generation with enjoyable and fun-filled experiences.

“The Club” has been a consistent market leader in their facilities and is known for hosting a number of the largest “Crossroads” region (Victoria County and each adjacent county) golf tournaments over the years.  However, following the economic downturn of 2008, they faced the same debacle many private clubs faced: a decline in membership.  This put pressure on ownership and management forcing them to get creative to produce revenue from alternative sources such as social events.  

The Club at Colony Creek responded to this obstacle by partnering with Building Brands Marketing in 2021 to take a proactive approach. Working together towards increasing membership and event revenue, The Club at Colony Creek desired a complete rebranding, implemented a search strategy, and utilized storytelling to raise additional awareness of their facility. These efforts helped to leverage targeted content across social media and lead nurturing to convert more consumers into the sales funnel.  Application of these tactics with full force ultimately resulted in record-breaking growth of membership for The Club and numbers continue to remain on the increase.

Targeted Audience Segments

As The Club’s marketing strategy evolved, BBM and The Club developed content which targets two distinct audiences:

Project Information

Client:

The Club at Colony Creek

Location:

301 Colony Creek Drive, Victoria, Texas 77904

Date:

April 21, 2021

Website:

https://theclubatcolonycreek.com/

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