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Website design, development & migration supported by SEO strategy with a focus on maximising organic SEO performance
The Challenge
The old website for TWBC was limited in terms of SEO performance & struggled to climb the SERP due to legacy technical issues & limited flexibility in terms of page creation & hierarchy.
Our task was simple: Create an industry leading website, being the first in the industry to create an e-commerce solution which allows customers to purchase skips on-site. Create & expand a location based strategy to ensure all serviceable areas perform.
- Strategy Consultancy
- Technical Consultancy
- Website Design, Development & Deployment
- Best In Class Technical Foundation
- Local SEO Strategy To Target Serviceable Areas
The Strategy
Design & Development
A new website solution was designed from the ground up for TWBC, including design concepts, wireframes & draft iterations to give the customer full control over the look & feel of the website. We worked hard in the background to ensure while in-line with client expectations the technical foundations were also solid from the outset.
SEO Strategy
As a business operating nationally with a focus on the local area it was crucial we had a good understanding of the opportunity each area posed. We ran the data including search volume, keyword intent & difficulty which led us to creating optimised, high quality, user led content fuelled by data relevant on a national and local scale.
Execution
After successfully launching the new website the next step was to implement our growth strategy. Strategy is nothing without execution, we implemented location based landing pages specific to priority areas and while maintaining a national steer on the homepage, this allowed us to have a holistic strategy for growth nationally.
