SEO
Cargo Shorts Beat the Pants Off the World's Largest Online Retailer

Challenge

Navigating an increasingly competitive digital landscape, UNIONBAY wanted to fine-tune its SEO efforts to help its easygoing apparel reach a new generation of customers.

Solution

Victorious tripled UNIONBAY’s blog content to dramatically expand its keyword portfolio.

Results

UNIONBAY saw more organic sessions, yielding a compounded increase in completed transactions from organic traffic.

Unionbay came to Victorious looking to improve on previous SEO efforts. Operating in a highly competitive market, they wanted to improve overall rankings for targeted keywords and expand into a younger market to breathe new life into their brand image.

Unionbay had three clearly defined objectives for its SEO campaign. First, they wanted to improve the search position for key terms, such as “cargo shorts,” and move up from page six to the first two pages of Google search results. They also wanted to increase brand awareness among a younger demographic and increase site visits from 18-35 year-olds. Finally, they wanted an SEO strategy that would increase organic revenue by 50%.

The Victorious Strategy

Reinvigorating Visits From Existing Customers

Victorious recommended semantically-related keyword groups to integrate on product pages that would deliver high-converting traffic from customers who already knew and loved Unionbay. We also created SEO content targeting the same demographic.

SEO Content Introduces an Old Favorite to a New Crowd

Victorious provided search-optimized product descriptions and product page optimization to support new products designed for a younger demographic. We used search engine optimized content to draw in visitors from the younger demographic that Unionbay hoped to make inroads with.

All in all, we expanded Unionbay’s keyword portfolio by 3,622 terms and grew their blog content by 3.5x.

Services

  • SEO Content Writing Services
  • Full-Site Content Audit
  • Keyword Research Services
  • Link Building Services

Project Information

Client:

Unionbay

Location:

United State

Date:

February 14, 2021

Website:

https://www.unionbay.com/

Interested