



The Challenge
Valiente Mott wanted to expand their average handful of web leads by 100x.
The Solution
Victorious addressed Valiente Mott’s pain points head-on with a strategy designed to target their local audiences.
The Results
Valiente Mott saw a 2,987% increase in organic search traffic, quickly climbing the ranks in SERPs to become the #1 result for “personal injury attorney salt lake city.”
As a Las Vegas law firm dedicated to helping personal injury victims, Valiente Mott’s mission is to ensure its clients aren’t out-muscled by insurance companies. With their first-hand knowledge and industry experience, Valiente Mott hoped to acquire more leads. So, they decided they needed a straightforward approach to growing their organic search traffic in service of more new business.
Building a Case for Longevity
Victorious and Valiente Mott have something in common — honest communication. From the start, we forged a relationship built on transparency when it came to expectations and our processes.
We started with a comprehensive audit to diagnose any technical issues that might be causing their low search visibility. Then, one by one, we tackled problem areas and built a fortified foundation for Valiente Mott’s search success.
Mitigating Toxic Backlinks
When we found low-quality backlinks that were suppressing Valiente Mott’s credibility and authority signals for search, we prioritized quality link building services to improve their visibility as quickly as possible. We focused backlinking efforts on their conversion-focused pages, driving qualified leads directly from discovery to purchase for bottom-line impact.
Optimizing for Traffic That Converts
A conversion analysis informed laser-focused intent for our keyword research and drove qualified traffic to key conversion pages.
Local Focus for Big Impact
We optimized Valiente Mott’s Google My Business profile with a Local Citation Audit and Cleanup to improve their local search rankings and make sure that the people in their area who needed them most could find them.
Services
- Keyword Research Services
- Conversion Analysis
- Advanced Site Sweep
- Local SEO Services
- SEO Content Ideation
Project Information
Client:
Valiente Mott
Location:
700 South 7th Street, Las Vegas, NV 89101
Date:
February 14, 2021
Website:
https://valientemott.com/