



Preserving Nature, Empowering Activists
For over six decades, the World Wildlife Fund (WWF) has been at the very tip of the forefront of conservation efforts, employing community-centric strategies for sustainable development.
With a significant reliance on personal donations and legacies, the WWF recognized the critical role of an intuitive and functional website in driving continued growth—a crucial tool for engaging with supporters and driving donations. However, their website faced a few critical challenges that needed to be addressed.
The Goals: Driving Donations and User Engagement
The World Wildlife Fund partnered with us to address the critical challenges they faced with their website. Their primary objectives were twofold: to increase donation contributions and to facilitate seamless content adjustments on the WWF website. Additionally, they needed to resolve frontend web development and responsivity issues to ensure an optimal user experience across devices.
The Challenge: Overcoming Technical Hurdles for Enhanced User Experience
The first challenge we encountered involved integrating outdated sites into a modern format. This was a significant hurdle because we had to merge four different platforms into a cohesive format aligned with the WWF brand guidelines. We had to ensure that the new format was both visually appealing and user-friendly while still maintaining the integrity of the existing content.
The second challenge we faced was addressing issues in the mobile donation funnel. This was an essential task, as mobile donations are increasingly becoming a significant source of revenue for non-profits. We needed to make sure that the mobile donation process was smooth and easy to use to prevent donation losses and enhance the user experience.
Finally, we had to streamline the disorganized backend and resolve frontend data display issues. This was crucial because it minimized the need for frequent web development adjustments, which can be expensive and time-consuming.
We focused on enhancing the overall user experience by making the site easier to navigate and more visually appealing. By doing so, we were able to reduce the amount of time spent on web development and ensure that the site was always up-to-date and functioning.
Platforms
Technology
Deliverables
An international nonprofit working to save our planet’s species and habitats.
Project Information
Client:
World Wildlife Fund
Location:
1250 24th Street, N.W. Washington, DC 20037
Date:
February 4, 2022
Website:
https://www.worldwildlife.org/