Digital Marketing
97% Increase in Organic Search Revenue.

Our team crafted an organic search strategy built upon a solid technical foundation, content that resonates with customers and on-page optimisation to reach new levels of revenue.

The Challenge

 

The KPI was simple, increase organic revenueWe needed to identify how we could achieve the commercial goals for this brand, unearth trends and opportunities in their search landscape, and get a deeper understanding of what drives potential customers. Armed with these insights, our team was ready to create an effective strategy maximising ROI.

  • Commercial Understanding
  • Industry Fashion Trends
  • Trading Plans
  • Stock Management
  • Alignment With Other Channels
  • Organic Market Share & Opportunity

Upon feeling confident that the client’s 2021 plan was a sound one, we got to work crafting and implementing an organic growth strategy. With our roadmap in place, it was time for action.

                         The Strategy

 

Technical Audit

Onelink carried out an extensive technical audit of the entire website. The focus was on the hierarchical structure to spread equity, technical housekeeping, reduction in index bloat, and increase crawl budget efficiency. We fixed these issues at speed in priority order.

Content Strategy

With extensive keyword research, we developed a content strategy overlaid with the client’s commercial objectives to move high-volume priority terms into high-ranking positions, with a structured on-page content strategy.

Execution

After close collaboration between our team, the in-house search team, the development agency and trading teams we achieved clarity and execution with unprecedented speed. Our commitment to going above & beyond allowed us to excel on this project.

Project Information

Client:

Yours Clothing

Location:

United States

Date:

March 4, 2023

Website:

https://www.yoursclothing.com/

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